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coming out in the wash. - Thanks to YouTube for picking YouthNoise as launch partner for new nonprofit program

Sep. 27th, 2007 11:14 am Thanks to YouTube for picking YouthNoise as launch partner for new nonprofit program

See YouthNoise featured on YouTube

YouthNoise is one of 13 nonprofit organizations chosen as launch partners for YouTube’s new nonprofit program. The program, which begins today, September 27th, allows 501(c)(3) organizations to have a special channel designated as a nonprofit and the functionality to receive donations directly through the YouTube site. In addition, the YouthNoise video about youth homelessness is featured on YouTube’s homepage today. Current views are nearing 30,000!

YouTube Debuts Non-Profit Program
SAN BRUNO, Calif. – September 27, 2007 – Hundreds of non-profits currently leverage YouTube, the leader in online video, to raise awareness of their causes. Today at the Clinton Global Initiative, YouTube announced the YouTube Non-Profit Program, a way to make it even easier for people to find, watch and engage with non-profit video content on the site.
Organizations with 501c3 tax filing status that register for the YouTube Non-Profit Program receive a free non-profit specific YouTube channel where they can upload footage of their work, public service announcements, calls to action and more. YouTube’s global platform enables non-profits to deliver their message, showcase their impact and needs, and encourage supporters to take action.
“Video, unlike any other medium, allows non-profits to give a tangible demonstration of their efforts, connect with people and exponentially widen their reach,” said Douglas Staples, Senior Vice President, Strategic Marketing & Communications from the March of Dimes. “We are excited to be an initial participant in the program. We’ll use our YouTube channel to reach out to a younger audience and engage them in our mission, which is to give every baby a healthy start, and we encourage other non-profits to do the same.”
YouTube Non-Profit Program participants will receive:
• A premium channel on YouTube that serves as a non-profit’s hub for their uploaded videos. Through the channel, people can connect with a non-profit via messages, subscriptions, comments and more. Non- profits will also receive enhanced channel branding features and increased upload capacity.
• Designation as a "Non-Profit" on YouTube that clearly identifies organizations as a non profit for YouTube community.
• The ability to embed a Google Checkout donation button on their channel and video watch pages that allows people to make a contribution directly from YouTube.

• In the coming months, non-profit channels will have a centralized area on YouTube, making them and their videos more easily discoverable.
"When YouTube was founded we dreamed that people would someday leverage the site to make the world a better place," said YouTube co-founder Chad Hurley. "It is an honor to have great organizations and individuals utilizing the YouTube to raise awareness of noble causes and we are thrilled to offer a program that helps them thrive and inspire change."
At launch there will be 13 non-profits participating in the YouTube Non-Profit Program including:
24 Hours for Darfur • American Cancer Society • Autism Speaks • The 92 Street Y • The Asia Society • Ed In '08 • Friends of the Earth • International Rescue Committee • March of Dimes • Youth Noise • The ONE Campaign • The Clinton Global Initiative • World Vision Stir

Application Process
Non-profits can apply for a non-profit channel type by going to and filling out a short application, which will be processed by our grants team. This page will also contain information on how to take advantage of this new channel type, as well as some tips for how to use YouTube effectively for advocacy and fundraising.
About YouTube
Founded in February 2005, YouTube is the leader in online video, and the premier destination to watch and share original videos worldwide through a Web experience. YouTube allows people to easily upload and share video clips on and across the Internet through websites, blogs, and e-mail. YouTube has quickly become the leading destination on the Internet for video entertainment. YouTube is a subsidiary of Google, Inc.

Media Contacts:
Aaron Ferstman

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2 comments - Leave a commentPrevious Entry Share Next Entry


Date:September 27th, 2007 06:50 pm (UTC)
Date:September 27th, 2007 09:55 pm (UTC)
pretty cool!